Jushi Holdings Inc. operates as a vertically integrated multi-state cannabis company, managing a sophisticated business model that includes high-end retail brands like BEYOND / HELLO™ and premium product lines such as The Lab and Sèche. The Manager, Commercial Analytics role is a vital function within this structure, serving as the central point for transforming complex market data into actionable strategies for pricing, promotions, and inventory. By prioritizing evidence-based decision-making, the company ensures that its wholesale and retail channels remain profitable while consistently meeting consumer demand in a rapidly evolving regulatory environment.
In a vertically integrated organization like Jushi, the insights generated by a commercial analytics professional create a significant impact across multiple departments. These Departmental Insights demonstrate how data-driven leadership fosters a cohesive and efficient business environment.
Within retail operations, the work of the analytics manager directly shapes the customer experience. By analyzing sales velocity—the speed at which a product moves off the shelf—the analytics team ensures that retail locations have the optimal variety of products. This prevents stockouts of popular items like The Bank flower or Tasteology edibles. When inventory allocation is accurate, floor staff can focus on patient education and service rather than managing the frustrations of missing inventory.
The technology department relies on the analytics manager to bridge the gap between digital platforms and physical stock. This role utilizes advanced Business Intelligence (BI) tools such as Tableau and Power BI to monitor market trends. For the e-commerce team, this means that virtual merchandising—the way products are displayed and priced online—remains accurate and synchronized with real-time warehouse data. This synergy reduces order cancellations and improves the reliability of online reservation systems.
In the production sector, collaboration with the analytics team is essential for effective supply chain management. By providing Open-to-Buy (OTB) forecasts, which are budgets that help determine how much inventory is needed over a specific period, the analytics manager allows production facilities to align their schedules with actual market demand. This coordination prevents the overproduction of items that may sit in a vault for too long, ensuring that consumers always receive fresh, high-quality products.
The finance department benefits from the rigorous oversight of purchase orders and vendor relationships managed by the analytics team. Using wholesale platforms like Leaf Trade, the manager ensures that all transactions are recorded accurately. This data is then used for invoice reconciliation and financial auditing. By validating that promotional discounts align with corporate profitability goals, the analytics manager protects the company’s bottom line and supports long-term investment strategies.
The primary domain of the Manager, Commercial Analytics is rooted in Sales and Marketing Strategy. In the cannabis industry, this role requires a unique blend of traditional retail expertise and a deep understanding of state-specific regulations. A primary responsibility is leading a team of inventory professionals to manage both internal and third-party procurement. This involves the strategic selection of products, or assortment planning, to ensure that the company’s retail brand, Nature’s Remedy, offers a competitive mix of house brands and partner products.
One of the most critical industry standards for this role is the use of specialized market monitoring tools like Hoodie. This technology allows the manager to track competitor pricing and promotional activities in real-time. By leveraging this data, a company can adjust its own pricing strategies to remain competitive without sacrificing margin. Best practices in this field also include the implementation of automation tools such as Power Query and Power Automate. These systems allow the manager to handle massive datasets from various state-mandated inventory systems without the risk of human error, which is crucial for maintaining regulatory compliance.
Are you ready to use data to shape the growth of a leading multi-state operator? Professional development in the cannabis industry requires a deep understanding of how analytics, supply chain, and compliance intersect to drive retail success. Visit our Sales and Marketing Career Center today for deep-dive resources on SOPs for inventory management, frameworks for vendor negotiation, and the technical skills required to excel in professional cannabis leadership.
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